An adaptive assortment management in the balanced scorecard of the pharmaceutical organization

Authors

  • I. F. Samoshchenkova Medical Institute of the Orel State University,
  • A. V. Lebedev Medical Institute of the Orel State University,
  • E. A. Maksimkina The First MGMU of I.M. Sechenov, Moscow,
  • R. Y. Garankina The First MGMU of I.M. Sechenov, Moscow,

DOI:

https://doi.org/10.14739/2310-1210.2015.6.56285

Keywords:

pharmaceies, management, planning technigues

Abstract

Currently, in order to achieve success in business, companies need to be able to adapt quickly to the changing market conditions, and surpass their competitors in quality, speed of service, breadth of product range and price of products.

Aim. To analyze the usefulness of an adaptive assortment management in the balanced scorecard of the pharmaceutical organization

Methods and results. The objects of the research are features of the methodology of modern marketing in the field of management of goods and assortment in application of the pharmaceutical companies’ activities.

One of the important elements of pharmaceutical management is the management of goods variety, which acts as a set of institutional arrangements, procedures and actions, applied management and employees of the economic entity for the successful and efficient business activities.

The Balanced Scorecard (BSC) is an integral part of management performance. It allows to operate units and employees in accordance with the strategic goals of the organization, as well it lets to evaluate the results of these activities through a set of performance indicators.

Conclusions. The adaptive range control in pharmaceutical organizations on the basis of a balanced scorecard allows you to control and account each operation performed by specialist and thus improves key indicators of pharmacy business.

References

Norton, D., & Kaplan, R. (2010) Sbalansirovannaya sistema pokazatelej. Ot strategii k dejstviyu [The Balanced Scorecard: Translating Strategy into Action]. Moscow: Olympe-business. [in Russian].

Bykhovets, S. N. (2006) Metodologiya postroeniya podsistemy adaptivnogo upravleniya tovarnym assortimentom sistemy marketinga proizvodstvennogo predpriyatiya [Methodology of the creation of a subsystem of an adaptive management of a product assortment of system of marketing of production enterprise]. Marketing i marketingovye issledovaniya, 6. 520–529. [in Russian].

Samoshchenkova, I. F., & Maksimkina, E. A. (2008) Adaptivnoe upravlenie assortimentom aptechnykh organizacij [An adaptive assortment management of the pharmaceutical organizations]. Chelovek i lekarstvo: Abstracts of Papers of the 15th Russian National Congress, (P. 557). Moscow. [in Russian].

Samoshchenkova, I. F., & Maksimkina, E. A. (2010) Issledovanie osobennostej i problem formirovaniya assortimenta tovarov aptechnykh organizacij [The research of features and problems of forming of a product assortment of the pharmaceutical organizations]. Estestvennye i tekhnicheskie nauki, 6(50), 267–269. [in Russian].

Samoshchenkova, I. F. (2012) Analiz funkcional'noj deyatel'nosti rukovoditelej aptechnykh organizacij [The analysis of functional activities of the heads of the pharmaceutical organizations]. Chelovek i lekarstvo: Abstracts of Papers of the 19th Russian National Congress, (P. 564). Moscow. [in Russian].

Kaplan, R. S., & Norton, D. (2001) The strategy – focused organization: how balanced scorecard companies thrive in the new business environment. Harvard Business School Publishing Corporation.

Bykhovets, S. N. (2006) Adaptivnoe upravlenie tovarnym assortimentom v sisteme marketinga proizvodstvennogo predpriyatiya (Avtoref. dis…kand. e′kon. nauk). [An adaptive assortment management in the marketing system of a production enterprise]. (Extended abstract of candidate’s thesis). Moscow. [in Russian].

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How to Cite

1.
Samoshchenkova IF, Lebedev AV, Maksimkina EA, Garankina RY. An adaptive assortment management in the balanced scorecard of the pharmaceutical organization. Zaporozhye Medical Journal [Internet]. 2015Dec.29 [cited 2024Nov.23];17(6). Available from: http://zmj.zsmu.edu.ua/article/view/56285

Issue

No. 6 (2015): Zaporozhye medical journal

Section

Problems of pharmacy

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