Preconditions of forming of loyalty management model in pharmaceutical institution

Authors

  • O. O. Molodozhonova
  • I. V. Bushueva

DOI:

https://doi.org/10.14739/2310-1210.2013.2.15612

Keywords:

marketing model, pharmaceutical company, pharmacist, customer, organizational commitment, loyalty

Abstract

The first stage of the mechanism for implementing of two-level model of efficient management of loyalty was justified. It is based on the fundamental value systems of the formation of consumer commitment and institutional commitment of pharmaceutical professionals. The stage involves recruitment, selection and adaptation period for pharmaceutical professionals and pre-use of axiological questioning of consumers of pharmaceutic goods.

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Published

2013-07-18

How to Cite

1.
Molodozhonova OO, Bushueva IV. Preconditions of forming of loyalty management model in pharmaceutical institution. Zaporozhye Medical Journal [Internet]. 2013Jul.18 [cited 2024Nov.22];15(2). Available from: http://zmj.zsmu.edu.ua/article/view/15612

Issue

No. 2 (2013): Zaporozhye medical journal

Section

Problems of pharmacy

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